Samsung’s interactive outdoor ad campaign transforms commuter experience

AUCKLAND, Today: oOh!media, Samsung, and Spark Foundry teamed up to launch a cool Out of Home ad campaign. They showcased the advanced AI of the new Samsung Galaxy S24 Ultra & S24+ smartphones.

This campaign featured an interactive push-button build, transforming how people engage with outdoor ads. It was all about catching eyes and making a lasting impression.

Special builds popped up in key spots across Auckland, Wellington, and Christchurch. Commuters could push a button to see blurred visuals snap into sharp clarity, thanks to the Galaxy AI.

“This campaign is a great example of how we collaborate at oOh! to bring together tech and creativity, making sure we truly engage with our audiences,” said Corinne Wilken, Creative Services Director at oOh!media New Zealand.

“It was important for us to bring these features to life in an interactive way to surprise and engage our target audience and with this opportunity it gave us a great unique way to do just that in a simple, yet very effective and memorable way.”

“We were excited about collaborating together with the oOh! team to bring to life our new Galaxy AI features available on our latest S24 series. It was important for us to bring these features to life in an interactive way to surprise and engage our target audience and with this opportunity it gave us a great unique way to do just that in a simple, yet very effective and memorable way,” said Christine Lightfoot, Head of Marketing Communications at Samsung Electronics.

Strategically placed street furniture with special poster panels spread the word about Samsung’s Galaxy S24 Ultra & S24+ and their amazing AI features.

These interactive screens were up for grabs in Auckland, Wellington, and Christchurch until June 2nd.