The burgeoning national political season isn’t just about campaign promises and competing candidate agendas: It’s about advertising. According to Forrester Research, 82% of B2C marketing executives in the U.S. have concerns about marketing their brands during this year’s presidential election cycle. Advertisers, publishers and platforms will face additional challenges as an even greater deluge of…
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
Why The Arena Group Has, Implausibly, Rebranded Into an AI Company
Droga5’s Cristina Reina to lead LIA’s Non-Traditional Jury
A Bon Viant; The End Of Indie Middleware