The burgeoning national political season isn’t just about campaign promises and competing candidate agendas: It’s about advertising. According to Forrester Research, 82% of B2C marketing executives in the U.S. have concerns about marketing their brands during this year’s presidential election cycle. Advertisers, publishers and platforms will face additional challenges as an even greater deluge of…
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
Here’s the Third Quarter 2024 Cable News Report
It’s All ‘Smiles’ Following Gut New York’s First Campaign for Heinz
WBD Ad Sales Chief Jon Steinlauf Exits