Ad spend on TikTok year-over-year has been growing, but that growth has cooled since a potential U.S. ban was announced in March. Meanwhile, the platform’s user growth, especially among younger people, is flagging, according to data shared by five sources. TikTok’s ad spend in March–the month the potential ban was announced–was up 19% year-over-year, according…
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
Toyota Is the Latest Brand To U-Turn on DEI Initiatives
Revolving Door Roster Updates: Betty, Dentsu, Sid Lee & More
Perplexity Is Referring Modest Traffic to Publishers, Even to Those Who Try Blocking It