Ben Partington takes the helm

AUCKLAND, Today: Ben Partington, CEO of HYPER New Zealand, has taken full ownership of the business from the Waitapu Group in a major family management buyout (MBO).

Founded in 2010, HYPER has made its mark in retail media and shopper marketing. They hit big milestones like scaling over 1000 digital screens in retail and opening doors for non-endemic advertisers.

Ben Partington, CEO of HYPER New Zealand, shared: “I’m proud to say that HYPER has grown into a serious player in the retail media and marketing space. Gaining full independence from a holding company group was an important step to reaffirm our commitment to our media agency and brand clients.

“Our vision is clear, as is our investment pathway, and we’re really excited to provide incremental utility to our clients in the near future. I wholeheartedly thank the Waitapu Group and my family for all their backing and support over the years,” Ben added.

“I’m proud to say that HYPER has grown into a serious player in the retail media and marketing space.” – Ben Partington

The Waitapu Group is now focusing on modern advertising solutions using AI, creative optimisation, and data. HYPER’s need for specialised tools caused a shift in investment priorities.

Greg Partington, owner of Waitapu Group, added: “This acquisition signifies an important new chapter for both companies. I am immensely proud of Ben’s leadership, which has consistently driven the company forward.

“HYPER’s robust infrastructure and dedicated team are well-equipped to foster future growth. I am confident that HYPER will continue to set the standard in retail media and shopper marketing in New Zealand.”

This acquisition aims to boost HYPER New Zealand’s market position by offering clients premium advertising solutions and advanced analytics. This move is set to enhance retail digital out-of-home (DOOH) industry capabilities, making it easier for advertisers to engage audiences dynamically in retail spaces.