November 27, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

How Wieden+Kennedy and DoorDash Pulled Off Their Titanium-Winning Presentation in Cannes

DoorDash and Wieden+Kennedy pulled off one of the most unique Super Bowl stunts in the game’s history. The pair used the delivery service’s Super Bowl ad to display a giant promo code, while adjusting on the fly to give away a prize from every national ad that aired in Super Bowl 2024. The resulting campaign…
Adweek Feed