November 2, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

How NBC News Broke a Major Story—and Honored a Late Colleague

Crafting the ideal lede for any news story can be a tough assignment. But NBC News enterprise reporters Mike Hixenbaugh and Jon Schuppe had an added challenge when they had to type the first sentence of their deeply-researched investigative piece into a Texas medical school accused of profiting off of unclaimed bodies–a story that was…
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