When it comes to the future of entertainment, brands are everything–Hollywood’s just Ken. Greta Gerwig’s Mattel-derived 2023 blockbuster proved that millions of people would spend billions of dollars to live in a Barbie world for two hours. And as far as Oscar-winning manager-producer Michael Sugar is concerned, that movie is just the tip of the…
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
Vote now for the best advert of the last 50 years
The Key to Brands Reaching New Generations? Taking Risks
Programmatic I/O: How Programmatic Platforms Can Capitalize On The Open Internet