Jason Alexander brings laughs to Uber Eats’ latest campaign

AUCKLAND, Today: Uber Eats has launched the latest instalment of the Get almost, almost anything campaign, featuring actor and comedian Jason Alexander. Titled Canned Laughter, the ad humorously highlights the chaos that comes from having everything at our fingertips.

After previous successful campaigns with Kris and Kendall Jenner, Tom Felton, and Nicola Coughlan, this campaign continues Uber Eats’ self-deprecating theme, admitting there are some things the app doesn’t deliver—shown through the comedic chaos that would follow if our wildest desires were available.

In the ad, Alexander’s character struggles to land a joke at a dinner party. Frustrated, he orders ‘canned laughter’ via Uber Eats, which initially solves his problem. However, things quickly spiral out of control when laughter turns up in situations where it’s not welcome, leading to hilarious consequences.

The campaign continues on social media, showcasing a variety of Uber Eats offerings—from groceries to retail and restaurant deliveries. “There’s always been a special part in my heart for comedy and the iconic tropes of television of yesteryear,” says Jason Alexander.

“There’s always been a special part in my heart for comedy and the iconic tropes of television of yesteryear.” – Jason Alexander

Uber ANZ Brand Lead, Channa Goonasekara, added, “This campaign wouldn’t have worked with anyone else. Jason’s comedic calamity is brilliantly nostalgic and a perfect continuation of our brand platform.”

Creative Director James Sexton remarked, “It’s been great working with Jason and Director Mark Molloy to bring this sitcom trope to life. Jason’s brand of misery is a fun nod to his fans.”

Creative Director Harry Neville-Towle commented, “Jason Alexander’s life being ruined by canned laughter feels like a great continuation of Uber Eats’ self-deprecating tone and shows why we don’t deliver everything.”

The campaign’s hero film premiered last weekend, with audio ads and social media content launching across multiple platforms. The ‘Get almost, almost anything’ platform has now expanded globally, reaching countries like Taiwan, Spain, and Mexico.

CAMPAIGN CREDITS

Uber Eats
Senior Director of Marketing, International: Lucinda Barlow
Senior Director of Marketing, APAC: Andy Morley
Head of Marketing, ANZ: Nicole Bardsley
Brand Lead, ANZ: Channa Goonasekara
Brand Marketing Manager: Rebecca Macciolli
Brand Marketing Associate: Holly Dover
Global Executive Creative Director: Danielle Hawley
Creative Director, APAC: Adam Ledbury
Associate Creative Director: Yessy Downs
Director Communications, ANZ: Peta Fitzgerald
Head of Delivery Communications, ANZ: Nick Vindin
Media Lead, ANZ: Rob Maddison
Strategy Lead, APAC: Josh Pickstone
Sr. Marketing Manager, NZ: Olivia Sykes
Talent and Legal: Cameron Loughlin, Jessica Shao

Special
Partners/CEO: Lindsey Evans & Cade Heyde
Partners/CCO: Julian Schreiber & Tom Martin
Creative Directors: James Sexton & Harry Neville-Towle
Lead Creatives: Joe Ranallo & Will Winter-Irving
Creatives: Hannah McCowatt, Laura Grimshaw & Toby Kennedy
Managing Director: Lauren Portelli
Team Leads: Rachel McEwen, Laura Little
Business Director: Claire Emery
Business Manager: Oscar Kennedy
Head of Strategy: Celia Garforth
Strategy Director: JJ Bender
Head Of Film Production: Sevda Cemo
Executive Producer: Wendy Gillies, Paul Johnston
Integrated Producer: Will Sealey
Head Of Stills: Nick Lilley
Stills Producer: Danielle Senecky
Head Of Design: Adam Shear
Designer: Maggie Webster, Cameron Morris
Finished Artist: Jen Bailey

Exit Films / Smuggler Films
Director: Mark Molloy
Cinematographer: Robert Elswit
Executive Producer: Leah Churchill-Brown
Producer: Alexandra Taussig
Producer: Luigi Rossi
1st AD: Peter Kohn
Casting Director: Jodi Sonnenberg

Chee Productions
Executive Producer: Tamiko Wafer
Executive Producer: Matt Chee
Photographer: Christopher Tovo
Digital Operator: Jake Lowe
Retouching: Cream Studios

The Editors
Editors: Stewart Reeves
Managing Director: Nicoletta Rousianos
Executive Producer: Rita Gagliardi
Lead Flame Artist: Eugene Richards
Colourist: Fergus Rotherham

Rumble Studios
Lead Sound Designer: Tone Aston
Sound Designer: Daniel William
Sound Executive Producer: Michael Gie

BTS Press
Tony Gardiner ACS

Media Agency: EssenceMediacom
Retail Agency: Hatched