November 23, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Matt MacDonald to Depart BBDO NY

BBDO New York chief creative officer Matt MacDonald is leaving the agency, ADWEEK has learned. A BBDO spokesperson confirmed his departure and said MacDonald had a “great opportunity he couldn’t turn down.” It is not clear what his next move is. MacDonald took on the role at BBDO NY in April 2022, after being promoted…
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