November 1, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Apple’s Olympics Parody Shows Off Power of New MacBook

A weightlifting competition takes a surprising twist in an Apple ad demonstrating the performance of the M4 chips powering the new MacBook Pro. Created by agency TBWA\Media Arts Lab and directed by the collective Megaforce, the playful film depicts a weightlifter with extraordinary strength – a visual metaphor for the power of Apple’s M4 chips….
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