Be a Free Spirit and travel with Club Med

Club Med has launched new brand campaign l’Esprit Libre across Australia and New Zealand, in collaboration with global creative agency 180 Amsterdam.  

Translating to “Free Spirit” in French, l’Esprit Libre is a nod to Club Med’s origin and legacy as a brand based on happiness and its commitment to providing guests with experiences that foster joy and connection.  

This campaign aims to inspire Kiwi travellers to remove the chaotic noise of modern life, unlocking moments for them to experience true, simple happiness. 

Simple pleasures

Depicting dreamy scenes from Club Med’s resorts, the campaign emphasises the appreciation of life’s simple pleasures – being present in the moment, reconnecting with yourself and your loved ones, trying something new, indulging in spa rituals and disconnecting from the digital world.  

Michelle Davies, General Manager for Club Med Pacific says, “Club Med was founded on a simple yet powerful idea – to create a place where people can experience true happiness. With l’Esprit Libre, we’ve been able to capture the essence of that vision. 

“Our mission has always been to provide spaces where people can escape the complexities of modern life and reconnect with what truly matters. This new campaign invites everyone to escape the hustle and bustle of everyday life and embrace moments of pure, simple joy. 

“We’re excited to see this vision come to life and to welcome guests to our resorts, to create their very own l’Esprit Libre moments.” 

The launch of the brand campaign follows the introduction of Club Med’s refreshed image and its new modern visual identity. This campaign will drive awareness across the Australian and New Zealand market and will be showcased across out-of-home, social, and digital channels.

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