March 18, 2025

Programmatic

In a world where nearly everyone is always online, there is no offline.

Let St. Patrick’s Day Be a Lesson in Campaign Localization

Every year when St. Patrick’s Day rolls around in the U.S., I find myself cringing at the spectacle. My daughters and husband hold Irish passports. We lived in Ireland. I’ve managed teams there, and I work there every summer. I’ve never liked how the holiday is celebrated here in America. The parades, festivities, and Irish…
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