Back in the game: Stefani Chinn joins Bastion’s leadership team

AUCKLAND, Today: After years helping brands find their place in sport and culture, Stefani Chinn is returning to Australia to take the reins of Bastion’s Experience team.

Chinn joins as General Manager, Experience, while Bridget O’Sullivan takes parental leave. She brings more than 20 years of international marketing and communications experience spanning Sydney, Singapore, Hong Kong and the US.

Most recently, Chinn led global marketing and communications for the World Surf League in the US. She’s worked across brands, agencies and rights holders, giving her a useful perspective from every side of the industry.

That combination of sport, culture and commercial experience is exactly what Bastion wants as it continues strengthening its experiential offering and building closer connections between brands and audiences.

Group CEO Cheuk Chiang says Chinn’s global background, commercial mindset and understanding of how brands connect through culture make her a valuable addition to Bastion’s leadership team.

Coming home to Australia from the US, I can see so much opportunity for brands to build more meaningful connections with fans and audiences.” – Stefani Chinn, General Manager, Experience, Bastion

For Chinn, the appointment is also a homecoming. “Coming home to Australia from the US, I can see so much opportunity for brands to build more meaningful connections with fans and audiences.

Working across brand, agency and rights holder has shown me those connections are strongest when all three are pulling in the same direction, and I’m excited to bring that experience to Bastion’s ambitious, integrated team,” said Chinn.

Sport remains a big part of Chinn’s thinking, particularly in Australia, where fans quickly recognise the difference between brands simply turning up and those genuinely becoming part of the moment.

Chiang also acknowledged O’Sullivan’s contribution to Bastion, particularly her role in developing the Experience practice, strengthening client relationships and building the team ahead of her parental leave.

The appointment continues Bastion’s investment in its integrated offering, combining independent-agency agility with international expertise to create brand experiences that connect with audiences and deliver commercial results.

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