Eminent CMO Linda Boff's departure from General Electric in April made news for two reasons. First, it marked the end...
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Hot on the heels of its recently launched new sales division, which includes a team dedicated to the independent agency...
Mira Murati, chief technology officer of OpenAI, announced Wednesday that she is stepping down from the company after a tenure...
Anthony Brosnan is the User Experience and Product Design Lead at Emerge. He last spoke with The Creative Store back...
Cue the "In Memoriam" music. It's time to say R.I.P. to traditional celebrity brand deals. During a panel on crafting...
Our friend NZ Marketing Association is turning 50 this year and as part of the celebrations, it’s asking everyone to...
In today's ever-evolving marketing landscape, one of the biggest challenges brands face is juggling different marketing strategies for multiple generations....
Open programmatic ad spend has only grown 3% since 2021, according to Wolfe Research. But there's hope for the open...
When it comes to the future of entertainment, brands are everything--Hollywood's just Ken. Greta Gerwig's Mattel-derived 2023 blockbuster proved that...
First-party data collection is the name of the game these days for many big consumer brands. And, in most cases,...