Klarna is best known as a buy-now, pay-later (BNPL) service for ecommerce purchases. But don’t be surprised if you see...
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The effects of Travis Kelce and Taylor Swift's rumored relationship on NFL broadcasts have been, well... Swift. And advertisers are...
How the blanket brand Rumpl is adding CTV to its digital media plan for results with a broader audience. The...
Kantar’s August 2023 Ad Impact Awards goes to Samsung for “Galaxy Z Flip5”. This campaign, streamed across multiple platforms, effortlessly showcases...
Among its early benefits, generative AI has proven to save time in the campaign creation process and speed up ad...
The B2B marketing space has never been as dynamic and powerful as it is today. Much of that power comes...
Aotearoa’s leading provider of media access services, Able, is farewelling Communications & Engagement Manager Sophie Jones and welcomes Jean Teng...
Companies like Ancestry have enabled a wave of genealogy enthusiasts to go online and uncover their family histories. While family-tree...
SINGAPORE, Monday: NZ agencies scored prolifically at last night’s Asia-Pacific Effie Awards at the Four Seasons Hotel – with Special,...
The Philadelphia Inquirer unveiled a multiplatform, multi-month brand marketing campaign today, part of a broader effort from the 194-year-old publisher...