In a volatile media landscape, the creator economy has surged, budgets are growing, creators are creating and increasingly major brands...
Programmatic
The Trade Desk continued its run of growth, reporting Q2 total revenue of $ 464 million, a 23% jump from...
AUCKLAND, Wednesday: My Food Bag has teamed up with independent creative agency Yarn and production company Reel Factory and MBM...
As back-to-school season rolls around, it's a given that parents will worry about the welfare of their progeny--their safety, academic...
Call it the lovechild of dynamic creative optimization and contextual advertising. On Thursday, audio marketing platform Instreamatic released a product...
AUCKLAND, Today: Millions of what’s raised for this year’s election campaign will go to professional ad agencies advising and booking...
As part of its push to reach video game fans, milk processor education program MilkPEP created Zany Ziplines, a mini-game...
Magnite's still enamored of CTV. CTV’s contribution to Magnite’s revenue was up 8% YOY, from $ 52 million to $...
New Zealand founded film, cinema and streaming guide, Flicks (part of Vista Group) has recently welcomed Sam Harris to its...
Among the early use cases of AI within newsrooms appears to be fighting AI itself. The New York Times updated...