Auckland Thoroughbred Racing (ATR) has kicked off a new chapter in its illustrious history with the launch of a new...
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CANNES, France -- Eighteen months into the marriage, things are good between UTA and MediaLink. Jeremy Zimmer's talent agency acquired...
Saatchi & Saatchi New Zealand and Chorus have joined forces to develop a comprehensive multi-channel campaign for the launch of...
Yahoo is letting advertisers buy publisher inventory directly from its demand-side platform via a new product called Backstage, the tech...
According to the ANA, brands could save at least $ 20 billion a year by cutting out low-quality programmatic inventory...
Sandpiper, a strategic communications and public affairs consultancy headquartered in Asia Pacific and operating globally, has announced the launch of...
ID5 is integrating its ID graph into The Trade Desk’s Identity Alliance. And European publishers partnered with ID5 can apply...
AUCKLAND, Today: Saatchi & Saatchi NZ has collaborated again with Chorus, creating a multi-channel campaign as they launch new brand...
In 2017, amid the buzz of the Cannes Lions International Festival of Creativity, holding company Publicis Groupe dropped a bombshell....
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem… Happy Juneteenth! This classic AdExchanger comic was originally published on...