New startups are starting to use generative AI to flip the script on in-video product placement, including Rembrand, a new...
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Lotto New Zealand and DDB Aotearoa have this week launched the 6th instalment in the celebrated Imagine Powerball campaign, titled House...
What makes marketing creative? Historically, when someone has invoked "creativity in marketing," they were celebrating the cleverness of an ad....
History proved that black-box algorithms aimed to optimize business metrics will have severe, harmful consequences that are often not predicted....
As the official Aotearoa representative for Cannes Lions, the Commercial Communications Council will take us behind the scenes of this...
Close your eyes and think of a hot sauce brand. What do you see? Skulls and crossbones? Flames and grim...
Moving from a senior role at oOh!Media, Ben Gibb has been appointed as Head of Sales at Sky. Gibb has...
B-to-b creative tends to follow a set formula: product features + disembodied voice-over + generic visuals. You know what we're...
Special PR has launched another campaign with Tourism Fiji named the 40-Something-Getaway – a curated series of holiday experiences designed...