Who says TV is the only media channel that could benefit from converged buying? The post Horizon Media’s David Campanelli...
Programmatic
AUCKLAND, Today: Wellness is getting complicated, so Raw C is pushing back with a campaign built around one simple idea:...
NBC Nightly News remained the No. 1 broadcast in the Adults 25-54 demo. Adweek Feed
PubMatic says its company – and the ad industry – are at an inflection point. And the SSP is betting...
The YouTube NZ Marketing Awards, hosted by NZ Marketing magazine and the NZ Marketing Association, will be open for entries...
CBS Mornings saw double-digit growth in the prized Adults 25-54 demo. Adweek Feed
Last year was a massive success for Warner Bros. Discovery’s content – but maybe not so much for its financials....
AUCKLAND, Today: Creative performance is stepping into the measurement spotlight, as Mortar AI teams up with DAIVID to plug creative...
Netflix is out after WBD calls Paramount bid 'superior.' Adweek Feed
The Trade Desk, a longtime darling of Wall Street and programmatic, is back at square one in terms of convincing...