Following a star-studded event in May, Disney has wrapped its upfront negotiations. The entertainment media company saw the overall revenue...
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Many brand operators feel like they need good general guidelines for attribution. Plus, what’s stepping retail media standardization? The post...
As Vice President Kamala Harris inches toward securing the Democratic nomination for the nation's top office, both parties are pouring...
You know that DJ Khaled song with the chorus, “All I do is win, win, win, no matter what. Got...
The Olympic Games Paris 2024 have arrived; a two-and-a-half-week festival of sport and an enormous stage for many of the...
Q2 was relatively ho-um for Criteo. Its revenue ticked up by just 1%, although the company, which reported earnings on...
The Hulu + Live TV Acting Academy is officially open. Today, Hulu launched its fall campaign to promote Hulu +...
Native ad platform Outbrain will acquire Teads, an SSP and video monetization company owned by European telco Altice. The acquisition...
Fudgie the Whale is iconic to a generation who celebrated birthdays with ice cream cakes. Now, Fudgie and his frozen...
In the AI era of digital advertising, creative optimization is becoming table stakes for major ad platforms. Reddit acquired Memorable...