AUCKLAND, Today: PEDIGREE and Colenso BBDO have unveiled PEDIGREE® GoodPoints™, a new initiative aimed at helping more shelter dogs find...
Programmatic
We’re more than just a blog!
Our news feeds aggregate industry-wide articles that helps marketers and Ad-ops turn experience into insights that guide in better decision-making and conversion. Programmatic.co.nz aims to be a one-stop place to find news and updates about the RTB eco-system in New Zealand and Australia.
In a new ad from Bodyform, the Essity-owned U.K. feminine protection brand, a doctor tells a woman: "It's just a...
When it comes to programmatic advertising, milliseconds matter. To maximize revenue, publishers have to configure their Prebid setups to account...
LONDON, Today: New Zealand’s Scapegrace Distilling is toasting three big wins at the World Whisky Masters competition, celebrating their success...
Fox is looking to buck the trends as it closes upfront talks. The company has officially wrapped negotiations, growing volume...
In the past couple of weeks, many of the world’s biggest CPG and grocery store brands have reported their latest...
AUCKLAND, Today: Digitas New Zealand has welcomed customer experience expert Meredyth Dale-Gandar as their new Head of Strategy. As part...
Google is giving advertisers a little more control over where their Performance Max ads appear. The tech giant rolled out...
AUCKLAND, Today: 2degrees just launched its latest campaign, Blind Network Tests, to turn up the signal on their mobile network’s...