The television industry has been bombarded with curveballs this year, from programming cancellations, delays and ad revenue evaporation prompted by...
Programmatic
We’re more than just a blog!
Our news feeds aggregate industry-wide articles that helps marketers and Ad-ops turn experience into insights that guide in better decision-making and conversion. Programmatic.co.nz aims to be a one-stop place to find news and updates about the RTB eco-system in New Zealand and Australia.
Smart TV manufacturer Vizio is reorganizing to bring more television data into its advertising and content business. Inscape, Vizio’s data...
//www.youtube.com/watch?v=Mac-9ggf_ws AUCKLAND, Tuesday: Vodafone and DDB Aotearoa are introducing Kiwis to the future of 5G in a new product campaign,...
DoubleVerify, an ad measurement and verification vendor, today announced a $ 350 million investment round led by Tiger Global Management,...
//www.youtube.com/watch?v=RCzwoMDgF_I NEW YORK, Today: Toymaker Mattel is being hailed for a new video, screening on its YouTube channel, that shows...
Global convenience store chain Circle K appointed GroupM's MediaCom as its global media agency of record, tasked with serving as...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Facebook’s Game Plan Facebook’s new video game streaming service, launched this...
WELLINGTON, Today: Te Aro-based creative agency Wrestler has helped bring to life a new VR project that lets users experience...
As a decidedly unconventional holiday season approaches, 64-year-old kids modeling compound Play-Doh is launching its first-ever product specifically for adults,...
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written...