AUCKLAND, Monday: New Zealand-based Lens Outdoor launched today with ambitious plans to revolutionise audience measurement in the out-of-home advertising sector...
Programmatic
We’re more than just a blog!
Our news feeds aggregate industry-wide articles that helps marketers and Ad-ops turn experience into insights that guide in better decision-making and conversion. Programmatic.co.nz aims to be a one-stop place to find news and updates about the RTB eco-system in New Zealand and Australia.
Uberall, a provider of "near me" brand experience marketing solutions, is now integrated with neighborhood social network Nextdoor. Businesses that...
AUCKLAND, Today: Phantom Billstickers marketing manager Ben Stonyer has left the company. Few details were available at press time, but...
The Covid-19 pandemic has devastated the experiential industry this year, forcing brands to cancel pop-up events and agencies to lay...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Big Break Breaking off Instagram and WhatsApp from Facebook would cost...
Media heavyweights NZME and Are Media (formerly Bauer) have teamed up in a new content-share deal, allowing NZ Herald Premium subscribers...
Viewers tuning into ESPN's Michael Jordan docuseries may have done a double take when the show led straight into what...
If you missed the first day of AdExchanger’s Programmatic.IO digital event, here’s a little taste of what happened. The COVID-afflicted...
The international success that followed Tourism New Zealand and Special Group’s ‘Good Morning World’ campaign has won it a silver...
In retrospect, it seems like the most obvious idea in the world. In 1998, as the dot-com bubble had inflated...