“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media....
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Our news feeds aggregate industry-wide articles that helps marketers and Ad-ops turn experience into insights that guide in better decision-making and conversion. Programmatic.co.nz aims to be a one-stop place to find news and updates about the RTB eco-system in New Zealand and Australia.
The United States ad market has proven more resilient than anticipated thanks to record political ad spending in the run-up...
Partnerize said Tuesday it has purchased the affiliate network Pepperjam for an undisclosed price. Partnerize’s tech uses automation to help...
Omnicom mitigated the impacts of the COVID-19 pandemic on its business in part by cutting 6,100 jobs across its network...
OpenAP is enabling attribution within its advanced TV marketplace via an iSpot partnership. OpenAP is a consortium of TV networks...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Help E, Help You Most brands haven’t touched esports...
In states where cannabis is legal, local governments designated dispensaries as an essential service when COVID-19 hit. In lockstep with...
The tech investment fund C2 Ventures (C2V), founded by mobile ad tech entrepreneur Chris Cunningham, said Monday that one of...
Consent management platform (CMP) vendors are largely overpromising what their solutions can do out of the box, earning them an...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Bot-And-Mouse Game The low-hanging fruit of ad fraud is...