To centralize or not to centralize? That is the question holding companies have wrestled with since the advent of programmatic...
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Bid shading is a technique buyers use in first-price auctions to avoid paying too much, and its importance has increased...
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media....
“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written...
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem... This post was syndicated from Ad Exchanger.
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Facebook News Cycle It was another tumultuous week...
How much ad revenue does Facebook lose out on when its platforms go on the fritz? More than you probably...
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In its first-ever Wave evaluating media agencies with under $20 billion in billings, released Thursday, Forrester recognized agencies that leverage...
The 35-year-old company IRI, known for providing market share data to CPGs, has worked its way into marketer tech stacks,...