Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Brand Collapse The global trend of cost-cutting at some...
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Amazon is ratcheting up conquesting campaigns, both as an ad platform and as a private-label brand operator. Conquesting is when...
If Xandr wants to live up to its promise and create a programmatic marketplace for the TV industry, it’s going...
Marketers are reacting differently to YouTube’s latest brand safety flare-up compared to 2017, when scores of global brands suspended YouTube...
“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written...
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem... This post was syndicated from Ad Exchanger.
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Verified Video DoubleVerify announced it acquired Zentrick, an online...
The Trade Desk’s growth streak shows no sign of diminishing, with revenue of $477 million in 2018, a 55% increase...
Marketers were slow to move their advertising dollars from desktop to mobile, but they are transitioning to connected TV more...
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