Marketing maven Todd Kaplan, who left PepsiCo last month after a 17-year run at the food and beverage giant, has...
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Data company Alliant has hired investment bank BrightTower to conduct a sale process, according to two sources familiar with the...
A major restructuring of Minor League Baseball made some new fans among brands, and its future marketing prospects are getting...
Business outcomes are now the most important KPI for determining success with digital video, according to the IAB’s annual report....
Australasian shipping container company Royal Wolf has partnered with global influencer marketing consultancy I.M.A to lead its strategy and creative...
Digging deeper into gaming--and continuing to wrap its arms around chart-topping musicians--Beats by Dre debuted co-branded headphones with Minecraft, announced...
With Judge Amit Mehta’s ruling expected this fall, Adam Epstein, co-CEO of adMarketplace, breaks down the DOJ’s search-focused antitrust case...
Designed to solve the mid-week meal dilemma, Waitoa Free Range Chicken’s new Flavour Kits have hit supermarkets, with a creative...
Contextual targeting platforms and ad verification companies that specialize in brand safety, viewability and fraud are all looking to poach...
Ahead of the All Blacks’ first game against England on July 6, a Ritchie’s bus received a special makeover, courtesy...