The unlikeliest folks are pushing to pass broad privacy regulations these days.On Wednesday, the Association of National Advertisers, the largest...
Programmatic
We’re more than just a blog!
Our news feeds aggregate industry-wide articles that helps marketers and Ad-ops turn experience into insights that guide in better decision-making and conversion. Programmatic.co.nz aims to be a one-stop place to find news and updates about the RTB eco-system in New Zealand and Australia.
2018 was the year Facebook’s skeletons really came skittering out of the closet, and the drip, drip, drip of bad...
Two years ago, CRM and digital agency MRM//McCann was in a tough place. CEO Michael McLaren stepped down in May...
Amazon is losing its iron grip on the increasingly competitive smart speaker market.Amazon’s share will dip below two-thirds for the...
Advertiser interest in over-the-top is picking up steam and dollars – but cross-platform measurement is lagging behind.Data and analytics company Samba TV...
"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media.Today’s...
Building Stories on Instagram and Snapchat is a Sisyphean effort for many marketers. After 24 hours, it all disappears.Brooklyn-based software...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here.The Trillionaire Club The campaign to promote Apple Music’s integration...
The Big Story is a breezy podcast featuring a roundtable of AdExchanger editors talking about the biggest stories from the...
Advertisers and consumers both love a good binge watch during the holidays, and Discovery Inc. and SpotX have teamed up...