Publicis acquired Epsilon on Sunday primarily for the latter’s expertise in working with first-party client data. But Publicis got a...
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A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem... This post was syndicated from Ad Exchanger.
“The Sell Sider” is a column written by the sell side of the digital media community.Today’s column is by Paul Bannister, co-founder and executive vice...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here.Oops, Facebook Did It Again Facebook has harvested 1.5 million...
Google held a meeting Thursday with its top publisher partners to discuss numerous new product changes, collectively called “unified pricing,”...
Stop me if you’ve heard this one: Publicis Groupe spent billions on a tech company. That déjà vu you’re feeling?...
Starting this week, luxury bedding startup Boll & Branch will add TV to its marketing mix, joining many other direct-to-consumer...
Television advertising is getting smarter. And the smartest companies in digital advertising are coming for TV. That means a royal...
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media.Today’s...
"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by...