Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Let The Games Begin? There are only nine years...
Programmatic
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When Publicis acquired Epsilon for $4.4 billion on Sunday, it put a big emphasis on the value the company brings...
A+E Networks said Wednesday that it will work with Comcast-owned FreeWheel to unify demand across its direct sold and programmatic...
While most DSPs let marketers increase or decrease bids based on factors like time of day, Beeswax is upgrading that...
At AdExchanger’s Programmatic I/O conference in San Francisco on April 30, Laura Nelson, Disney’s SVP of advertising solutions and performance...
Healthline Media embarked on the road to recovery by taking a content-focused approach to health information. The profitable company racked...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here.Best Of A BAM Lot BAMTech, recently rebranded as Disney...
WPP Group’s programmatic platform subsidiary Xaxis has navigated several seasons of change in programmatic.“When Xaxis was started it was very...
When people join a browser-based video conference call, their top worry is usually whether their hair looks OK.But there’s a...
Traditionally, a company like TIBCO, which sells integration and analytics software, thrives on events and field sales, where company reps...