After more than a year in beta, Facebook is letting advertisers use third-party vendors to manage brand safety on its...
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Cords are getting cut left and right, but TV still works … right? “We all know that TV does drive...
This article was produced in partnership with MoPub. As time spent in mobile apps continues to soar, in-app ad spend...
Mel Edwards, the newly minted global CEO of Wunderman Thompson, has a huge job ahead of her. When the agency...
"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....
"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Up The Funnel Amazon is giving marketers buying its...
Salesforce expanded integrations between its marketing cloud platform and Datorama, the customer data platform it acquired for $800 million last...
<!-- --> AdExchanger Talks is a podcast focused on data-driven marketing. Subscribe here. Late last year, publisher platform Sovrn raised $25 million...
LinkedIn launched interest-based targeting through its self-serve ad platform on Wednesday after more than three months in beta. B2C marketers...