Imagine buying Costco-sized bulk items online. That’s the proposition of ecom startup Boxed. But while competitors like Amazon offer thousands...
Programmatic
We’re more than just a blog!
Our news feeds aggregate industry-wide articles that helps marketers and Ad-ops turn experience into insights that guide in better decision-making and conversion. Programmatic.co.nz aims to be a one-stop place to find news and updates about the RTB eco-system in New Zealand and Australia.
"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video.Today’s column is written by...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here.Mother Knows Best Amazon has been called out by new...
The Big Story is a breezy podcast featuring a roundtable of AdExchanger editors talking about the biggest stories from the...
When people learned in 2014 that ad fraud was a $6.3 billion problem, many asked why no one had been...
Until now, if an ad fraud scam was uncovered, the criminals behind it would usually fade back into the shadows...
The waterfall wasn’t working out for WeatherBug.“We had what I call ‘too-many-SDKs syndrome,’” said Olivier Vincent, president and general manager...
When Gap launched the men’s activewear label Hill City in September, it marked its first new brand in a decade,...
New York Media is putting programmatic front and center. The publication has long serviced programmatic deals yet didn’t tout them...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here.Accredit Where Due Facebook got a little much-needed positive news...