Until now, if an ad fraud scam was uncovered, the criminals behind it would usually fade back into the shadows...
Programmatic
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The waterfall wasn’t working out for WeatherBug.“We had what I call ‘too-many-SDKs syndrome,’” said Olivier Vincent, president and general manager...
When Gap launched the men’s activewear label Hill City in September, it marked its first new brand in a decade,...
New York Media is putting programmatic front and center. The publication has long serviced programmatic deals yet didn’t tout them...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here.Accredit Where Due Facebook got a little much-needed positive news...
There’s no point passing a comprehensive federal privacy legislation if the main enforcement agency doesn’t have the means to hold...
AdExchanger Talks is a podcast focused on data-driven marketing. Subscribe here.In the podcast studio this week, GCA Advisors managing director Josh Wepman...
Condé Nast will execute its turnaround with a new leader.Its longtime CEO Bob Sauerberg is departing after 18 years with...
The Walt Disney Company has found its happily ever after with Google, not Comcast-owned FreeWheel.After months of speculation, Google said...
Representatives from nine governments gathered in London on Tuesday with pointed questions for Mark Zuckerberg about fake news, misinformation, hate...