Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here.Consent Mismanagement Publishers have wildly divergent approaches to consent management,...
Programmatic
Facebook and Twitter each released new political advertising transparency tools on Thursday in preparation for the 2018 US midterm elections,...
Gartner research Vice President Marty Kihn has gone to the agency world to take an unspecified role at Dentsu Aegis...
AdExchanger Talks is a podcast focused on data-driven marketing. Subscribe here. This episode of AdExchanger Talks is supported by Exponential.The rise of voice...
Header bidding-like tech is starting to pick up steam on mobile, but it’s still mostly SDK-based, which brings added latency...
“Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....
Marc Mathieu, CMO of Samsung Electronics, America, knows his job is about more than just promoting devices.He’s marketing a lifestyle....
"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video.Today's column is written by...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here.In-House Helpers Consultancies are cashing in on in-housing. Firms like...
Canned audiences are as stale as cigarette smoke in an old casino.That’s why MGM Resorts International is looking for alternatives...