Advertisers are sick of paying for unviewed impressions, and some programmatic exchanges are appeasing them by eating the cost of...
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Our news feeds aggregate industry-wide articles that helps marketers and Ad-ops turn experience into insights that guide in better decision-making and conversion. Programmatic.co.nz aims to be a one-stop place to find news and updates about the RTB eco-system in New Zealand and Australia.
The marketing cloud landscape has taken big steps into advertising technology and media buying, as with Oracle’s recent acquisitions of...
The global ad market is set to grow even faster than forecasted. Why? It’s the duopoly, folks.In a report released...
"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....
"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. AT&TV With DirecTV, AT&T has had two minutes of...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here.Josh Palau, VP for digital strategy at Bayer Consumer Health,...
AT&T, which closed its acquisition of Time Warner on Thursday, will acquire more companies to support its Advertising and Analytics...
Last year, when Publicis Groupe said it would pull out of the Cannes Lions festival and awards show and reinvest...
"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....