Marketers use augmented reality and virtual reality primarily for entertainment industry stunts, but programmatic AR and VR advertising are showing...
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Most consumers are only just learning about the inner workings of the ad-supported internet – and they don’t like what they...
Vevo uses YouTube for a large chunk of its distribution and viewership. A joint venture between Sony Music Entertainment, Universal...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. WPP Breakup What will WPP do without CEO Martin...
In August, E.W. Scripps reorganized its business into two parts: one division focusing on local media – its bread and...
"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....
Billboards aren’t a one-to-one media, unless we’re talking about “Three Billboards Outside of Ebbing, Missouri.”But advertisers are starting to inform...
“Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media.Today’s...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Long On Nielsen Dan Salmon, a BMO Capital Markets...
Longtime WPP CEO Martin Sorrell’s abrupt departure Saturday shocked the industry.Sorrell, 73, is the advertising giant’s founding CEO and the...