Google header-bidding solution Exchange Bidding has exited beta and is generally available to all publishers who use Doubleclick for Publishers...
Programmatic
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Our news feeds aggregate industry-wide articles that helps marketers and Ad-ops turn experience into insights that guide in better decision-making and conversion. Programmatic.co.nz aims to be a one-stop place to find news and updates about the RTB eco-system in New Zealand and Australia.
“The Sell Sider” is a column written for the sell side of the digital media community. Lee Fentress wasn’t always sold on programmatic. But he’s changed...
“Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Pub Crawl CBSi, ESPN, Meredith, Fox News and NBCUniversal...
Facebook might be reconsidering the policy it initiated last Wednesday about third-party data providers, Acxiom CEO Scott Howe said Tuesday...
WPP confirmed Tuesday that its board has hired an independent counsel to investigate CEO Martin Sorrell for misuse of funds...
Monster.com’s new CMO, Jonathan Beamer, has a monster job ahead of him. Since its heyday in the late ’90s and...
With Europe’s General Data Protection Regulation taking effect May 25, Facebook must alter some of its business practices regardless of...
This is the third in a series of deep dives from AdExchanger on mobile fraud and mobile data quality, including...
“Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....