Reelz, an independent cable and satellite TV network, combines technology and direct sales to compete with larger media conglomerates.Although Reelz...
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Our news feeds aggregate industry-wide articles that helps marketers and Ad-ops turn experience into insights that guide in better decision-making and conversion. Programmatic.co.nz aims to be a one-stop place to find news and updates about the RTB eco-system in New Zealand and Australia.
When Facebook said it would change its news feed algorithm to prioritize users’ families’ and friends’ posts, advertisers worried it...
Adobe and AppNexus plan to give marketers supply-chain transparency from the DSP to the SSP by partnering on a pilot...
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media....
"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Creator Crater The past week brought significant change...
IPG purges its media plans of any ad tech companies that fail to provide value.“We’ve been talking to all of...
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media....
Welcome to AdExchanger Talks, a podcast focused on data-driven marketing. Subscribe here.Our guest this week is Belinda Smith, a senior brand marketer...
Advertisers for the first time can tap Roku’s first-party data via a managed service measurement system called Ad Insights, released...