Programmatic is suffering from a crisis in confidence from marketers. And that crisis affects premium publishers like CBS Interactive.But there...
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Publishers are on the cusp of only needing one software development kit (SDK) to measure in-app viewability.On Wednesday, the IAB...
The traditional research model is ripe for disruption.So say the well-known tech analysts who founded Kaleido Insights, an independent boutique...
Every publisher wants to harness its data – but you can’t climb a mountain without a lot of pain.At the...
Dentsu Aegis wants to be a 100% digital-economy business by 2020. To get there, the agency appointed Nigel Morris to...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Google’s Ad Blocking Rationale Google Ads and Commerce SVP...
Google on Tuesday unveiled its Insights Engine Project – including six products for data visualization, integration and insights – and...
As Gartner analyst Martin Kihn recently predicted, the big enterprise marketing clouds are beginning to pursue divergent product strategies with...
Ecommerce site Rue La La, which offers deals on designer fashion and goods, wants its members to have a great...
Direct-to-consumer, digitally native startups like Mack Weldon own their own data and don’t rely on middlemen.Those two huge advantages enable...