“The Sell Sider” is a column written by the sell side of the digital media community. Today's column is written...
Programmatic
We’re more than just a blog!
Our news feeds aggregate industry-wide articles that helps marketers and Ad-ops turn experience into insights that guide in better decision-making and conversion. Programmatic.co.nz aims to be a one-stop place to find news and updates about the RTB eco-system in New Zealand and Australia.
“Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem... This post was syndicated from Ad Exchanger.
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Secret Sauce What’s the secret behind Snap’s breakout hit,...
Welcome to AdExchanger Talks, a podcast focused on data-driven marketing. Subscribe here.CEO Dave Finocchio started Bleacher Report along with his three cofounders...
Retargeting is largely associated with product ads that stalk users across the internet.But Facebook sees retargeting as a tactic that...
On the eve of Oracle Open World, the enterprise giant’s Data Cloud hopes to position its data management platform (DMP)...
Salesforce has set up a market of second-party data so advertisers can buy data directly from publishers.The subscription-based Salesforce Data...
A few years ago, video multichannel networks (MCNs) had the luxury of choice: get access to a large, scaled audience...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Domain Spoofing <3 Fraud Advertisers spend about $1.3 million...