A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem... AdExchanger: OriginsAdExchanger: Crisis In Ad City (Part I)AdExchanger: Crisis In...
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Our news feeds aggregate industry-wide articles that helps marketers and Ad-ops turn experience into insights that guide in better decision-making and conversion. Programmatic.co.nz aims to be a one-stop place to find news and updates about the RTB eco-system in New Zealand and Australia.
With the explosion of cross-screen TV, publishers and advertisers are clamoring for better discovery, personalization and cataloging of video content,...
Brand safety and transparency were top-of-the-agenda items for advertisers in 2017.But if this was the year of faux pas, mea...
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media....
In India, the media company behind its biggest news websites – Times of India, The Economic Times and the Mumbai...
Facebook and Google are no longer the ad tech acquirers they once were, and yet, the M&A landscape of 2017...
MAC Cosmetics wanted to increase footfall to its three most important storefronts in Turkey.The makeup brand buys out-of-home (OOH) inventory...
Lotame has hired a new CRO as the independent, 10-year-old data management platform seeks to compete in a category increasingly...
What interested AdExchanger readers most in 2017? The most popular stories of the year show that header bidding’s evolution remained...
In 2017, many online publications realized that data and revenue diversification could drive success. And not being diversified enough could...