Triad Retail Media promoted its chief customer officer, Sherry Smith, to the CEO position on Tuesday. Roger Berdusco, Triad’s CEO...
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Since getting acquired for $2.9 billion by private equity firm Golden Gate Capital last December, marketing services firm Neustar had...
IHeartRadio, the streaming app by media and radio giant iHeartMedia, puts app store reviews at the center of its customer...
Megan Pagliuca, former boss of Omnicom-owned Accuen, has become the first-ever chief data officer of Hearts & Science, where she...
“Managing the Data" is a column about customer and audience data strategy written by longtime AdExchanger contributor Chris O'Hara. The...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. You Got Tencent? At New York’s Advertising Week, Chinese...
Google is opening up more intent data for targeting on YouTube and expanding its Custom Affinity Audiences offering.Beyond reaching people...
OpenX acquired two publisher tools, Mezzobit and PubNation, on Monday. By bringing these point solutions in-house, the SSP plans to...
Data buyers and sellers have communication issues.“Transacting data across industries and use cases is actually a quite difficult process,” said...
"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written...