Facebook’s audience data may be gold to digital advertisers, but it’s the Facebook Creative Shop that ensures campaigns are memorable...
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"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. SAP Grabs Gigya Germany-based SAP dropped $350 million, according...
Advertisers aren’t the only ones irritated by hidden fees and undisclosed inventory sources. Dataxu is claiming it’s been victimized by...
“The Sell Sider” is a column written by the sell side of the digital media community. Today's column is written...
"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....
DoubleTree takes a cookie-first approach to marketing – the kind you can eat. But when it comes to data collection,...
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem... AdExchanger: OriginsAdExchanger: Crisis In Ad City (Part I)AdExchanger:...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. All Systems Go Google will give advertisers full refunds...
Under mounting pressure over its use by Russian meddlers in the US election, Facebook is imposing new transparency on ad...