Google will launch the Chrome browser’s built-in ad-blocking service February 15 next year, the company said in a developer page...
Programmatic
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Our news feeds aggregate industry-wide articles that helps marketers and Ad-ops turn experience into insights that guide in better decision-making and conversion. Programmatic.co.nz aims to be a one-stop place to find news and updates about the RTB eco-system in New Zealand and Australia.
Mobile programmatic pricing is about to have its hockey stick moment, set to grow more than 45% by 2019, according...
Dentsu-Aegis Network is buying its agency Merkle an early Christmas gift: San Francisco-based B2B media agency DWA.The terms of the...
"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....
For agencies, managing and optimizing campaigns across walled gardens is no easy task.Because Facebook, Google, Snap, Twitter and Amazon each...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Time Is Now Bloomberg went live Monday with...
More marketers are moving programmatic strategy in-house, pushing agencies into an executional role, according to a study released by the...
"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by...
Campbell’s Soup wants to help solve the daily “dinner dilemma” – that period between 3 p.m. and 5 p.m. when...
"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....