“The Sell Sider” is a column written by the sell side of the digital media community. Today's column is written...
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“Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....
The Body Shop is tapping into mobile wallet as more than just a way to pay.The cosmetics and skin care...
When fans visit the newly built Mercedes-Benz Stadium in Atlanta, they immediately face an entranceway deliberately stacked with visuals: a...
Volkswagen wanted to be a more efficient and data-driven advertiser, but felt it lacked an objective partner to help it...
The latest fire at Facebook has been lit by Russia, which allegedly bought ads to destabilize the US, and the...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Go Fetch Uber is suing Dentsu-owned mobile agency Fetch...
Facebook’s decision to disable segments around self-reported user information, including employers, won’t significantly change the amount of spend the platform...
Charles Stryker, CEO of Venture Development Center (VDC), died Sunday following an accident.A mover and shaker in the field of...
"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....