The revelation that Kroger is developing a data-driven ad platform, Kroger Precision Marketing (KPM), to launch next year, underscores how...
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After weeks of buildup, Disney has finally pulled the trigger and will acquire several major assets from 21st Century Fox...
Rubicon's CEO Michael Barrett will speak at AdExchanger's upcoming Industry Preview conference on January 17 - 18, 2018 at the Grand Hyatt New...
“Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media.Today’s...
"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. New Year’s Diet Vendor culling is real, at least...
Many digital publishers have had nothing but bad news to share this Q4 – from golden child BuzzFeed laying off...
Smart-TV manufacturer Vizio is back in action following February’s settlement with the Federal Trade Commission over its lack of a...
When ads show up next to questionable content, consumers are far from impressed.Sixty-four percent of adult consumers say a brand’s...
"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....