Zefr, a contextual targeting software platform for YouTube, has appointed Toby Byrne as president.Byrne, the former president of ad sales...
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To be a modern broadcaster, CNN believes it has to distribute content everywhere and be a launch partner when platforms...
Before Tinder, Plenty of Fish and OKCupid – even before the advent of the mobile ecosystem – there was eHarmony....
Remember that consortium led by LiveRamp, MediaMath and AppNexus to develop a cookie-based identifier that could be used consistently across...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Finding Religion Vox Media is opening the door wide...
The IAB Tech Lab launched a blockchain working group on Monday to explore how the digital ledger technology can benefit...
Demographic targeting and behavioral targeting have both been around since internet advertising’s early days, but big CPG brands now say behavioral...
"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written...
WPP’s stock is down. And the company’s longstanding chief, Martin Sorrell, isn’t sure if the holding company can do anything...
"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....