“Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....
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Our news feeds aggregate industry-wide articles that helps marketers and Ad-ops turn experience into insights that guide in better decision-making and conversion. Programmatic.co.nz aims to be a one-stop place to find news and updates about the RTB eco-system in New Zealand and Australia.
There’s been no shortage of ad tech M&A lately, and video’s been one of the biggest drivers of deal activity.“Thirty-six...
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written...
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem... AdExchanger: OriginsAdExchanger: Crisis In Ad City (Part I)AdExchanger:...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here.Bozware Facebook’s longtime VP of ad products, Andrew Bosworth, will...
As retailers pump more data into traditional marketing channels, they’re uncovering more about how their online and offline marketing interacts....
The MRC kicked off the second phase of its three-part Facebook audit at the beginning of August: an assesstment of...
While Google claimed advertisers are returning to YouTube, new data from Standard Media Index reveals advertisers really did tighten their...
"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written...
Googling For ShoppersBy the end of September, Google will have integrated Walmart into its Google Express shopping service for voice-activated...