Frank Schneider (L) and Christian Muche (R) with Stewart Copeland of The Police at the DMEXCO 2017 VIP party. Credit:...
Programmatic
We’re more than just a blog!
Our news feeds aggregate industry-wide articles that helps marketers and Ad-ops turn experience into insights that guide in better decision-making and conversion. Programmatic.co.nz aims to be a one-stop place to find news and updates about the RTB eco-system in New Zealand and Australia.
As holding companies distribute programmatic knowledge to their operating agencies, trading desks are repositioning to stay relevant to clients.Xaxis, GroupM’s...
“The Sell Sider” is a column written by the sell side of the digital media community. Today's column is written...
"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem... This post was syndicated from Ad Exchanger.
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Value Re-Stored It’s been a long time since industry...
A legal challenge by the Department of Justice to the $85 billion merger of AT&T and Time Warner appears increasingly...
Facebook is gearing up to grab automotive advertising budget with dynamic and lead ads for auto brands, both released on...
There’s no point in targeting people with app-install ads if they’ve already downloaded the app. But that’s exactly what SeatGeek...
Nearly 20-year-old photo-sharing brand Shutterfly “probably shouldn’t have made it” in a modern mobile world – and that’s the company’s CMO...