If a new ad tech partner generates $50,000 in revenue for a publisher, is it safe to assume that gross...
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WPP cut its growth outlook from 2% to between flat growth and 1% during its Q2 2017 earnings call on...
DoubleVerify said Wednesday that private equity firm Providence Equity Partners has acquired a majority stake in the company.AdExchanger reported in...
Oppenheimer & Co. managing director and senior analyst Jason Helfstein will speak at AdExchanger's upcoming PROGRAMMATIC I/O New York conference on Oct. 25-26 in...
Panoply, a podcast network owned by the Slate Group, hopes to attract big brands with the promise of audience-based buying.The...
"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here.Head of Steam The acquisition of Krux appears to be...
LinkedIn is rolling out native video, which will allow users to record and upload video directly to the platform, the...
Every vendor in the supply chain takes its cut before a CPM goes to work, and that includes a fee...
“Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....