Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Killing The Messengers More brands are disinclined to buy...
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Although the Video Player Ad-Serving Interface (VPAID) was meant to create better measurement in online video, it’s not that compatible...
Publishers paying to promote content on social platforms need to determine the return on their ad spend, just like marketers.The...
For the independent demand-side platform (DSP) market, it is the best of times, it is the worst of times. On...
"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Cord And Discord Millennials may abandon old-school TV, but...
Demand-side platform (DSP) DataXu hired former 4As exec Peter Kosmala as its VP of platform solutions, the company said Friday.With...
Welcome to AdExchanger Talks, a podcast focused on data-driven marketing. Subscribe here."B2B always kind of follows B2C, whether it's the use of...
It’s still unclear how 360-degree video or virtual reality will affect media and advertising long-term since many brands and networks...
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written...