Ad tech isn’t the investment free-for-all it used to be, but that doesn’t mean the category is dead. True, some...
Programmatic
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When CEO Alicia Navarro started Skimlinks 10 years ago, affiliate marketing was a transactional game. Drive the last click before...
Equifax said Wednesday it will roll its marketing capabilities, which include credit marketing and financial services data from IXI Services,...
“The Sell Sider” is a column written by the sell side of the digital media community. Today's column is written...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Verify Or Bust Verizon’s five-month YouTube boycott is coming...
“Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....
Until recently, “programmatic” meant “remnant” at Motorsport Network, a digital media and broadcast company geared toward motorsport enthusiasts.“One of the...
Brands want to spend more on native, and plista, the native arm of WPP’s Xaxis, is hoping to oblige through...
As with matrimony, the road to acquisition is paved with dalliances – some serious and some … less so.For evidence,...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Muscled Out Consulting firms are gaining more sway over...